Automations
Rules that run on their own when an event happens: conversation created, conversation updated or message created.
- Go to Settings → Automation and click Add Automation Rule.
- Enter the name and choose the Event.
- Add Conditions (for example, Inbox equal to WhatsApp or Message contains "price").
- Add Actions: assign to an agent or team, add a label, send a message, send a webhook, etc.
- Click Create.

Macros
A macro is a sequence of actions an agent runs manually with one click on a conversation (e.g. assign to Sales + label "quote" + send canned response).
- Go to Settings → Macros and click Add a new macro.
- Add the actions in order and choose whether the macro is Public (all agents) or Private (only you).
- Click Save macro.

To use it, open a conversation and look for Macros in the right panel.